Travel Posters

I find this poster intriguing because it appeals to women.  Most posters asking you to join the forces are geared towards men and men only.  Most people would say that joining the service is risky business and should not be taken lightly, it is something that changes your entire life, you do not know where you are going next or if you will be alive the next day. 

This poster looks a lot like something you would see in a fashion magazine, something for a clothing add. Her hair is blowing in the wind with a smug smirk on her face when really she should be feeling anxious or proud! It also looks like she is modeling off Navy attire.  This add says nothing about the Navy.  This add could also appeal to men, she is posed in a bit of a sexual stance and the poster reads "I want you" I don't know what else could be more suggestive.  This poster is successful only because it has the potential to grab the attention of both sexes.  

This poster is successful because it grabs peoples attention from all over.  It makes them feel that they can be there too and that people from all over the world are going to be there.  It also makes traveling look exciting and new because at the time it was new and everyone likes new. Eastern airlines is using the world fair to their advantage in order to gain business and that is successful advertising.