When John Pemberton created his new drink in 1886, his partner, Frank M. Robinson, suggested the name Coca‑Cola, thinking that ‘the two Cs would look well in advertising. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian a form of penmanship characteristic of the time.
1887-1890's
The Arden Square logo was unveiled to the world. In a red box, the familiar Coca‑Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day.
1969
2003
In the above photo the Coca-Cola logo was enhanced with a yellow wave and some bubbles for the Coca-Cola Real campaign.
The Coca-Cola logo is rectangular in shape with the hobble-skirt bottle on top. The rectangular design is simple, with a unique font the elegant red and white are bold and simple and make the design eye catching to people everywhere. All around the world people know the Coca-Cola logo. There is a reason that the Coca-Cola logo has not changed much over the years and that is because it is effective. The type of script that Robinson used at the time was the "script of the era" and everyone knew what it was, which was his first smart move. Ever since then people are comforted by the Coca-Cola logo simply because they have seen it everywhere, time and time again.
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